What Role Does AI Play in Your Org? And a More Human Strategy.
Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there's no deck.
Tag: Rethink
An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor …
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands harder than most, and why th…
Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
Congratulations to Our Member Adweek Agency of the Year Winners
Mischief, Special US and Rethink take home honors
Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good
23 Film Lions and the festival's top purpose award cap a strong week for independent agencies
Cannes Lions Day 4: Indies Take 16 Lions in Business Categories
Serviceplan keeps winning as indies show strength in experience and strategy