Saylor Archives - Page 2 of 2 - Indie Agency News

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When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever

Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…

Indie Agency News Team November 13, 2025

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Green background with black text reading Year 1 Hosted by: Christian Gani Partner @ Outerkind and large white text at the bottom spelling SAYLOR.

Had No Idea How to Start an Agency. Did it Anyway

Will Trowbridge left Netflix in 2021 without a playbook, co-founder, or traditional agency background. Sometimes that's exactly what you need

Indie Agency News Team September 17, 2025

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A red Fry Box filled with French fries is standing upright on a white background.

When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum

Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental

Doug Zanger September 10, 2025

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Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative

Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls

Doug Zanger September 6, 2025

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An illustration of a cheeseburger inspired by Shake Shack Selections, featuring lettuce, tomato, two beef patties, and cheese in a sesame seed bun on a white background.

Shake Shack Selections, 6 Million Views and Other Strategic Wins

Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition

Indie Agency News Team August 29, 2025

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A large purple number one is surrounded by various stylized gaming icons and symbols in blue and purple tones on a light blue background, highlighting real rankings among playful nods to fake cookbooks.

When Fake Cookbooks and Real Rankings Collide

Indie Spin: The one with Inc. 5000 #1s, elaborate product failures, and creator audience supremacy

Indie Agency News Team August 20, 2025

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A man with glasses and a mustache smiles while seated indoors, shelves and framed art behind him. The text INDIE AGENCY NEWS appears in the upper right, highlighting marketing trends and audience segmentation.

Why Your ‘Target Millennials’ Brief Makes No Sense Anymore

Saylor's head of strategy says 'demo jail' is costing agencies growth

Indie Agency News Team August 15, 2025

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A large, three-dimensional dollar sign in blue and pink tones is centered on a gradient purple-to-blue background, symbolizing the $32 Billion Milestones often reached through successful viral campaigns.

$32 Billion Milestones, Viral Campaigns and the Operations Behind Impact

Indie Spin: The one with influencer marketing billions, WNBA valuations, and the frameworks behind viral success

Indie Agency News Team August 9, 2025

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Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

The Toronto Report: A Big Week at Ad Age Small Agency

Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards

Doug Zanger August 6, 2025

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Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

When Dunkin’ Renames Your Town

Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures

Indie Agency News Team August 4, 2025

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A cartoon taco and a slice of meat wearing sunglasses, smiling, and fist bumping on a beach at sunset—cosmic alignments making their destiny shine bright.

When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)

Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion

Indie Agency News Team June 3, 2025

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Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

IndieWork Weekly: In-N-Out Gets Knocked Down a Peg

Plus, IndieWork hits Broadway

Jess Zafarris October 4, 2024

A man wearing yellow ear protection and glasses stands in front of a target practice sheet at an indoor shooting range, ready for his next Sh*t Shot.

IndieWork Weekly: Sh*t Shot and Dancin’ Danson

And get a load of this walrus!

Jess Zafarris September 13, 2024

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#indiethinking: How to Be the Agency Your Brand Needs

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Doug Zanger September 15, 2023

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