First the Rebrand. Now the Creative Lead Behind it Gets the Title

Six variations of the word BRANDON are displayed in a blocky font across colorful backgrounds, perfect for a Creative Lead seeking inspiration for a rebrand or new project title.
Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next

Brandon has been evolving for a while. The agency recently unveiled a new brand identity—updated voice, refined design, sharper positioning—and now it’s following through with a leadership change that reflects that shift. Austin Scott, who played a key role in the rebrand, has been promoted to Chief Creative Officer.

Previously Brandon’s creative director, Scott will now lead creative across all offices, reporting to President Tyler Easterling. His work on the rebrand was part of a broader effort to modernize how the agency presents itself—making its capabilities and point of view more direct, focused, and expressive.

“Austin has a rare ability to think strategically, lead teams collaboratively, and push the work to unexpected places,” Easterling said. “His vision and leadership were essential to our rebrand.”

The new brand system isn’t just about updated visuals. It’s designed to reflect how Brandon works today: a full-service agency with national reach and a tighter focus on driving measurable impact. The tone is more assertive. The structure is more integrated. And the messaging is clear about what the agency values—bold creativity, cultural relevance, and strong outcomes.

- First the Rebrand. Now the Creative Lead Behind it Gets the Title - Screenshot 2025 05 27 at 5.12.23 PM 1

That evolution is also showing up in the kind of clients the agency works with. Brandon’s roster includes a range of national and regional brands like Green Giant, Primal Pet Foods, ScanSource, Nucor, and United Way. Their work spans strategy, media, content, creative, PR, and performance—and the rebrand pulls all those capabilities into one cohesive offer.

Scott brings more than 15 years of experience to the role, including time at EP+Co, Energy BBDO, Leo Burnett, and Union & Valtech, where he helped the agency achieve one of its most profitable quarters on record. His client background includes Verizon, Bud Light, AstraZeneca, and Ziploc, with a focus on creativity that delivers results. He’s also been named one of Business Insider’s 50 Rising Stars of Madison Avenue.

“It’s an exciting time for the agency—and for the clients we serve,” Scott said. “We’ve built a great team with strong creative instincts. My focus is to keep that momentum going and make sure the work continues to push forward.”

For Brandon, the promotion signals more than a title change. It’s a step toward scaling the kind of thinking that helped redefine the agency in the first place.

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