Yes& is continuing to grow—with intent. The agency just brought two new teams into the fold: Beacon Digital Marketing in New York and Hothouse in Atlanta. Each brings a distinct focus and fresh capabilities, expanding what Yes& can offer across both the B2B and consumer brand landscapes.
Beacon, founded by Whitney Parker Mitchell, is known for helping complex B2B brands—think fintech, cybersecurity, and SaaS—tell their stories clearly, scale their strategies, and deliver results. Their work in digital strategy, performance marketing, and automation brings a new level of precision to the Yes& offering.
“They’ve built something really smart and highly effective,” said Yes& CEO Robert Sprague. “Their approach strengthens our ability to deliver in sectors that demand clarity, rigor, and results.”
Mitchell said the move was about taking things further without losing what makes Beacon tick: “We’ve always believed high-growth B2B brands deserve world-class marketing. Joining Yes& gives us the scale to grow that mission—with a team that truly gets it.”
Now operating as Yes& Beacon, the team adds more depth to the agency’s digital capabilities—while staying focused on what they do best.
Down in Atlanta, Hothouse brings a very different kind of energy. With clients like Disney+, IHG Hotels & Resorts, Cox Automotive, and Pirelli, the agency has built a 27-year legacy creating standout campaigns across entertainment, hospitality, retail, and sports.
“This is the kind of move that doesn’t just add creative talent—it expands how and where we show up for clients,” said Yes& COO Zihla Salinas. “Hothouse brings sharp thinking, strong relationships, and a new base in a city that’s full of creative momentum.”
Founder Jon Katinsky called the acquisition a natural next step: “We’ve always believed in the power of indie agencies to do bold, meaningful work. Yes& shares that belief—and brings even more opportunity to keep evolving.”
These two new additions follow a deliberate pattern: Yes& has steadily welcomed like-minded agencies over the past few years, including Lipman Hearne, CommCore, and Williams Whittle. Each move has added depth, reach, and fresh thinking—without losing the independent spirit.
Or as Salinas puts it: “We’re not chasing growth for growth’s sake. We’re building something that works—by bringing in great teams and letting them keep being great.”
Smart, steady, and starting to add up.
- About the Author
- Latest Posts
