The plot twists keep coming: VaynerMedia convinced Mountain Dew to drop a gorpcore fashion collab with PYRA featuring waterproof shells in volt green (because of course they did). Yes& Agency reminded us that crisis communications can actually save lives — their FEMA campaign connected 458K hurricane survivors to help when they needed it most. And Model B is out here interrogating what strategy even means anymore with Anne Bologna, because someone had to ask. This is what happens when Indie Agency News members stop playing it safe.
🎯 The Executive Intelligence Bureau
Where C-suite concerns meet indie solutions
Club CMO makes the case that peer-led communities offer the most valuable resource for today’s marketing leaders. The conversations go deeper, ideas move faster, and the insights are actually actionable when peers who’ve been there lead the discussion.
McKinney senior strategist Lexie Brown lays out how brands should respond to economic uncertainty and tariffs. Her path forward focuses on transparency and trust-building rather than panic or platitudes.
Portland State University – School of Business shares the journey from Intel engineer to global supply chain leader. Sirinapa Koseyayothin’s career pivot proves that engineering minds can find passion in unexpected places.
📊 Data Points That Actually Matter
Numbers that make you rethink everything
Eight Oh Two Marketing drops a stat worth noting: high-quality backlinks can increase organic traffic by over 40%. The catch? Only when they come from the right sources and align with your SEO strategy.
Joybyte reminds us that influencer marketing ROI extends beyond likes to measurable business impact. They’re tracking everything from brand awareness to actual conversions, making the case for influence that moves the needle.
🎬 Content That Demands Your Attention
When agencies create things worth watching
Yes& Agency collaborated with FEMA on crisis communications during Tropical Storm Helene, delivering effective, empathetic messaging when it mattered most. Their approach shows how government communications can actually connect with people in crisis.
VaynerMedia brings Google VP Menaka Shroff to #MarketingForTheNow to discuss the crucial difference between embedding and endorsing in influencer partnerships. It’s the kind of nuanced conversation that changes how you think about creator relationships.
Territorial examines how beauty brands can embrace body neutrality in their latest discussion. They’re pushing past body positivity to something more honest and sustainable.
🎨 Culture Shifts & Creative Departures
Where marketing meets the zeitgeist
VaynerMedia takes Mountain Dew into uncharted territory with a gorpcore capsule collection via PYRA. From fridge staple to fashion statement, they’re proving that citrus soda and outdoor techwear might actually be a natural pairing.
The Gerety Awards celebrates Cinema Mobile’s Sangita Verma joining their mission to spotlight women’s contributions in creative leadership. The award’s focus on female perspectives continues to reshape how we evaluate creative excellence.
Model B dives deep into the evolution of strategy work with Anne Bologna on their Beyond the Brief podcast. The conversation explores what strategy really looks like today — spoiler: it’s not just about decks and frameworks anymore.
Listen to the episode: https://creators.spotify.com/pod/profile/beyond-the-brief-pod/episodes/Briefs–KPIs—Human-Insight-Anne-Bologna-on-What-Strategy-Really-Looks-Like-Today-e358v6q
🤝 Community Building & Team Growth
The humans behind the work
Drake Cooper celebrates summer starters who’ve become long-term team members. Years later, those who began in the heat of summer are still making waves and creating lasting impact.
Special New Zealand welcomes four new Business Management team members in Auckland. Jenny Travers joins as Lead Business Partner, strengthening their already impressive team.
Lewis brings Ann Carlton Keller aboard as Business Intelligence Coordinator. They knew her as an intern, and now she’s set to make her mark on their data intelligence efforts.
Gravity Road is seeking a freelance comms planner for July 11-18 holiday cover. Sometimes the best opportunities come in short bursts — this could be someone’s perfect summer gig.
🏢 Agency Philosophy & Industry Wisdom
Deep thoughts from indie minds
Klick reflects on building something exceptional through creativity with purpose and culture with heart. Their story goes beyond healthcare — it’s about creating something that matters while growing meaningfully.
Mower Agency tackles earning trust in high-stakes healthcare marketing. Gary Holmes explains how every move matters when lives and wellbeing are on the line.
Davis+Gilbert LLP provides legal perspectives on marketing’s evolving landscape. In an industry that moves fast and breaks things, they’re the ones making sure we don’t break the wrong things.
🚀 LinkedIn Wisdom & Strategic Insights
Platform-specific intelligence
VaynerMedia asked LinkedIn Top Voice Brandon Smithwrick for tips on standing out on the platform. His advice? It’s easier than you think — just don’t overthink it.
Davis+Gilbert LLP shares additional legal insights for navigating today’s marketing challenges. Because knowing the rules helps you break them more creatively.
Territorial returns with more thoughts on brand positioning in shifting cultural landscapes. They’re asking the hard questions about authenticity and audience connection.
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