Ray Rosti spent most of his career in healthcare advertising, most of that time at holding company agencies. While his experiences were positive, he saw an opportunity to hop over to the indie side with Klick Health.
“[I spent] 19 years at Holdco. I really loved my time but was at a point where I felt like I accomplished all I could, so I was looking for that next challenge,” says Rosti, who joins Klick as president of Klick Media. “I knew about Klick; I knew about the tremendous reputation. So, it was an easy phone call for me to take.”
Based in Philadelphia, a bastion of healthcare, Rosti’s vast experience is a huge plus, according to Klick COO Greg Rice.
“It goes beyond that pedigree,” notes Rice. “But it’s about leadership, because we hire leaders so that they can tell us what to do, not what I tell them to do. Ray has a vision for where he wants to take a media offering in 2024 and beyond and has an incredible track record.”
Off a great Cannes Lions winning streak, Rosti and Rice joined us to talk about:
- Why Cannes matters
- The power of autonomy and quick decision-making
- Rosti’s transition from holdco to indie—and what he can bring from his past experiences to grow Klick
- How Klick has integrated holdco talent seamlessly over the years
- Klick’s culture of quiet confidence and vast creativity
- Healthcare trends, especially:
- How to focus on AI and build it as a tool for good
- Privacy and its many issues, including regulation
- GenZ’s emergence as healthcare consumers and how brands can adapt to their media consumption habits
Learn more
- Klick Health site
- Klick Health on LinkedIn
- Klick Health on Instagram
- Ray Rosti on LinkedIn
- Greg Rice on LinkedIn
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
