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    Category: Show Off

    A solid green rectangle fills the entire image, evoking a field of milkweed that supports butterflies and biodiversity.

    Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover

    Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design
    zanger
    Doug Zanger May 20, 2025
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    A large yellow Klick pencil breaks through a dark surface, surrounded by smaller black, gray, and yellow pencils pointing downward on a gray background.

    How Klick Broke a 52-Year Barrier and Crashed the One Show Party

    Healthcare creativity isn't just competing—it's leading
    zanger
    Doug Zanger May 19, 2025
    0 Comments
    A man jumps away from a red pickup truck at a gas station, almost defying gravity, as apples spill from the truck bed and a nearby bucket of water crashes to the ground.

    Show Off: Indies Defying Gravity

    But like, in a spacey way, not a witchy way. This week’s Show Off is a double feature, showcasing new work from our network over…

    jesszafarrisgmail-com
    Jess Zafarris May 16, 2025
    0 Comments
    A man dressed as an angel stands behind another man in white robes at a podium, who gestures with floating golden objects; the Autodesk logo highlights the power of CAD and design software in creative presentations.

    Autodesk: So Good, Even God Takes a Lap

    Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist
    zanger
    Doug Zanger May 12, 2025
    0 Comments
    Street view of a modern store with large windows displaying minimalist signage reading AIRCO FUEL STORE, set in a gray historic building with ornate details—an inviting retail experience focused on innovative aviation fuel solutions.

    Turning Emissions into Aviation Fuel—and Retail Experience

    Mythology and Tall Poppy help AIRCO reimagine the story of fuel
    zanger
    Doug Zanger May 9, 2025
    0 Comments
    A group of adults dance and socialize on a Trex deck outside a modern house during a gathering in the early evening.

    A Deck That’s Seen Some Things. Trex Trades Polish for Proof

    It's the latest from BUNTIN, the brands long-standing AOR
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    A person in a white lab coat raises an arm to touch a red QUALITY sign above the entrance to a laboratory, symbolizing how self-care remains essential even in environments driven by hustle culture.

    This Wellness Campaign Doesn’t Want You to Hustle Harder

    With help from Hanson Dodge, NOW® keeps the healthy obsession going
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    A woman and a girl walk in a hotel hallway; later, staff interact with them near a wall display. An app notification shows Hyatt followed someone on TikTok, reflecting the GLOW Campaign’s focus on genuine connection.

    Humanity Wins: GLOW’s Campaign Is the Anti-Ad Ad We Needed

    Authenticity, meet execution and big feelings without big budgets
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    A cartoon orange fish with a mustache, thick eyebrows, and a raised arm stands in front of blurred background objects, ready to show off its centennial charm.

    Show Off: Thrice the Centennial Many Will Ever See

    And then some. Heaps of great work from our members this week. It might induce a smattering of emotional whiplash (though it’s worth it) as…

    jesszafarrisgmail-com
    Jess Zafarris May 2, 2025
    0 Comments
    Three colorful seed packets labeled Milky Way, Butterfly Landing, and Monarch Milk, with instructions and Indies Go Green campaign info cards, are arranged against a blue sky background with clouds.

    Show Off: Indies Go Green

    This week’s roundup is flourishing with Earth Day magic, among other brilliance
    jesszafarrisgmail-com
    Jess Zafarris April 25, 2025
    0 Comments
    Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

    Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market

    UK's #1 breaks in and breaks out
    stevefusecreate-com
    Steve Miller April 23, 2025
    0 Comments
    A man in a denim shirt smiles while holding four bags of Seattles Best Coffee; text on the left reads SHOW OFF, Celebrating Indie Agency News Member Work, HAYMAKER, part of the Show Off Live series.

    Show Off: Inside HAYMAKER’s Refreshingly Human Work for Seattle’s Best Coffee

    CEO Jay Kamath shares how the team landed the platform, found the tone, and made something everyone could relate to
    zanger
    Doug Zanger April 22, 2025
    0 Comments
    A person in a wetsuit rides a wave on a red surfboard in the ocean, catching some Good Work vibes and enjoying a moment of sanity out at sea.

    Show Off Weekly: Good Work, for Good (and for Sanity)

    Take that, AI
    jesszafarrisgmail-com
    Jess Zafarris April 17, 2025
    Mark Gross rests quietly in a bed, capturing a moment of introspection reminiscent of an IndieWork creation.

    “You ready?”: Talking Big Game with Highdive’s Mark Gross

    A helluva great story with some good advice
    zanger
    Doug Zanger January 13, 2025
    0 Comments

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