Foul Mouth Creative just launched FOMO-TO-GO, a low-lift, high-output production offering for brands that need content—fast, smart, and without the full agency dog-and-pony show. Think of it as a creative SWAT team: director, DP, producer, art department, and even crafty, all rolled into one nimble unit.
“It’s our scrappy AF answer to the ‘we need content but don’t have wads of cash’ problem.”
It’s not a scaled-down version of what they do. It’s a purpose-built option for brands that need to move quickly, keep budgets sane, and still walk away with something genuinely good. Lean team. Low friction. Cool output.
Not a Pivot—Just Another Smart Tool
FOMO-TO-GO isn’t replacing their larger-scale productions (they still love—and crush—those). But it is a way to work with them when the ask doesn’t call for the full machine.
If you’re launching a product, need a quick-turn social shoot, or have a concept that doesn’t need five departments and a 10-person call sheet? This is the move.
“There will always be a time and place for full-scale production… But if your brand’s not there right now, we’re stoked to offer a smart, fast alternative.”
The Indie Agency That Never Waited for Permission
Foul Mouth Creative was born from what co-founder Rachel Carlson called “rage-fueled clarity.” After years in traditional agencies being told to tone it down, she texted two former colleagues—Jourdan Huys and Tessa Paneri—and launched the shop six weeks later in Seattle.
No pitch theater. No waiting in line. Just three women with sharp instincts and a clear vision.
“If these guys can do it, why the hell can’t I?”
Their clients came fast—sometimes even finding legal loopholes to work with them. Because when the work speaks for itself, the rest tends to follow.
They’ve Already Proven the Model
Before it had a name, FOMO-TO-GO was quietly behind some of their strongest projects:
- Tin Can, a startup selling modern landlines for kids, came to them with nothing but a name. Foul Mouth built the brand, app design, product aesthetic, and a full launch campaign—complete with puppeteered hands and millennial nostalgia—in just two months.
- With Kenra Professional, they reintroduced a legacy haircare brand to a younger audience through cheeky, character-driven spots that still managed to be product-first. The work was fun, fast-moving, and highly effective.
This isn’t an experiment. It’s how they’ve always worked—now just easier to ask for by name.
This Isn’t a One-Off
FOMO-TO-GO didn’t come out of nowhere—it’s built on years of doing smart, unpretentious work across brands big and small.
- For Weber Grills, they helped the legacy brand find new cultural relevance with soulful, documentary-style content featuring Chef Sohla El-Waylly and Rebirth Brass Band. Less sizzle reel, more soul.
- With Ace Hardware, they leaned into the brand’s “helpfulness” and made it a strength, not a stereotype—turning lo-fi honesty into a sales driver.
- For Frida Mom, they brought heart and edge to a category that’s often sugarcoated, proving they can talk about the real stuff without losing creative charm.
Across the board, the work feels human, sharp, and refreshingly ego-free. FOMO-TO-GO is just another way they’re making that approach easier to access.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
