This work is hot in, honestly, every imaginable sense of the word. Read on.
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The Variable for Fuck Cancer
Ever dreamed of writing a steamy romance novel? Here’s a great way to get those ideas simmering.
Nonprofit Fuck Cancer has been working with The Variable to take advantage of research that your lover is the most likely person to find melanoma spots. This partnership is now hitting the books and igniting some foreplay with a customizable AI generator inspired by the spicy side of BookTok that lets you come up with a cover and backmatter for a potential steamy storyline of your choice. Check it out at letsfcancer.com/happy-endings
Raindrop for CAKES body and CURVD Earplugs
And look, no nipples! This video for “the best nipple covers in the universe” manages to navigate the line between realtalk and Barbie glam.
And if you’re not protecting your nips, why not preserve your hearing? Raindrop also has a slick vid that’s pitch-perfect for the audio overstimulated.
Good Conduct for The Honest Kitchen
This one’s naughty too—but not like that.
Dotty did some redecorating in this extremely relatable work targeted directly at the frustrations of every dog owner who’s still snuggled their mischievous pup after some they wreaked some proper havoc on the living room.
It gave the ad media scene paws as well—Tim Nudd and Sabrina Sanchez covered it over at AdAge. And the boss chatted with the agency yesterday.
Serviceplan for Hyundai
Here’s a shiny bauble for you: As it serves up a very different vibe for Hyundai (and for the auto category in general), “you have to follow your own light” sounds like it’s just as much about the work as the product. We love it.
Mother for the LA Phil
Good luck making it dry-eyed through this beautiful tribute to the people and community of the City of Angels, developed with the Los Angeles Philharmonic ahead of its wildfire first responder benefit concert at the Hollywood Bowl.
Response Marketing for Spectrum
Another wildfire recovery effort, but from a different angle. Really nice employee-focused work here, showing how Spectrum’s employees gave back to their community.
Allen & Gerritsen for Flash Fitness
A&G breaks the fourth wall with this OOH work that gets fitness right in your face—while making it look like fun.
Cactus for the Hoosier Lottery
Hoosier zaddy? Game on.
Blurr Bureau for The Gettys Group
Remember that sultry work for Society De La Rassi we flagged a few weeks ago? Blurr continues to keep the heat high with its latest brand evolution for hospitality, design and development firm The Gettys Group.
MOCEAN for Netflix
I’m starting to count on weekly eye candy from MOCEAN. Check out these trailers for Netflix’s Ransom Canyon and Nonnas.
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- About the Author
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.