#indiethinking: Adweek Sustainability Stars

Adweek’s Kathryn Lundstrom and IAN get down to earth about its Sustainability program

It’s no secret that we all get into this industry because we love the work, the opportunity to create something that makes impactful change, and the chance to make a decent living doing it. But we also know that receiving recognition for that work goes a long way toward ensuring that we get to do it longer and with more clients and resources.

After all, if a tree falls in the woods, does anybody hear it? The same goes for stellar work nobody knows about. And when it comes to work that’s not only earth-shattering but earth-saving, that’s something worth championing shamelessly.

IAN caught up with Adweek’s Sustainability Editor, Kathryn Lundstrom, just before she headed to SXSW to hit some agency functions (and maybe have a breakfast burrito) to talk about the publication’s fourth annual Sustainability Stars program, which recognizes the companies and individuals making actionable environmental changes to improve the world and our lives in it.

Not only is it a great opportunity to get recognition for your agency/client/brand/work from an established media trade, but it’s also a pretty cost-effective way for teams that don’t have big budgets to enter pricey award shows to do so.