This episode of #IndieThinking could either be music to your ears, or sound the alarm on existing concerns you may already have about the role AI is increasingly playing in the industry.
In any case…it’s truly worth a listen.
Coupe Studios Music + Sound Design Partner and Creative Director, Eric Singer, joined IAN for an insights-packed discussion on how Healthcare has become an unexpected business opportunity and revenue-generator for the agency.
Singer breaks down how and why the agency got into the space, shares some mind-blowing discoveries on how sound affects everything from the patient experience to staff morale, talks about the agency’s rock and roll roots, and drops some nuggets on how other agencies (especially experiential ones) can find growth opportunities in the space.
You definitely want to hear what he has to say…so turn it on and get tuned in!
In this episode of #IndieThinking, we discuss:
- How we even got on this topic
- Healthcare and the agency’s growth
- How the agency got into healthcare in the first place
- A little agency backstory—and its history in music
- The science of sound and positive patient outcomes
- The importance of sound in facilities in healthcare
- How podcasting has helped healthcare in recruiting and morale
- How indie agencies can look at existing practices and build on them
Learn more
- Find Eric Singer on LinkedIn
- Find Coupe Studios Music + Sound Design Here
- Find Coupe Studios Music + Sound Design on LinkedIn
- About the Author
- Latest Posts
