IndieWork Weekly: Big Ass Soap and Gravy

Do you need further explanation on this one?

We’re off our weekly game, so we’ve got quite a collection of goodies for you. Take a look for some inspo and fun from our members and beyond.

Already a member? Tell us about your latest work here to be featured next week. Not a member yet? Start here.

Quality Meats for Duke Cannon Supply Co.

Want a Big Ass Brick of Soap? Quality Meats will make you work for it (via Mr. Brown’s fictional Septic Solutions), but it’s worth the ride.

In other news, “poo-poo is what we do-do” will be rattling around in my head for the next decade.

Highdive for Jersey Mike’s and KFC

Danny DeVito never gets old in Jersey Mike’s ongoing series, but this time he’s joined by CEO  Peter Cancro as they tout the brand’s annual Day Of Giving.

Plus, they’ve got everyone scoring slam dunks in this spot for KFC’s Dunk-It Bucket.

Mother for KFC 

And in a similar spirit, Mother has made a larger-than-life gravy bucket for your enjoyment.

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PB& for DRY

DRY Soda’s botanical blends are wine mom-friendly even when wine is off the table during pregnancy. PB& is filling that cup with some memes that pregnant women will find deeply relatable.

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Party Land for Men’s Wearhouse

Some funny work from Party Land for Men’s Wearhouse here, including a spot that swipes away the sweat of a hot summer wedding with a spot about the brand’s cooling suits. Terry Stanley covered the ad series for Adweek.

Fire Kite for Charity Water

Sleep your way to a better world? Don’t mind if we do. Fire Kite helped charity: water launch “Sleep for Water,” a World Sleep Day campaign that turns your nightly drool-fest into funding for clean water—10 cents an hour, and boom, you’re a humanitarian with bedhead. If every American joined in, we could solve the global water crisis in a year, all while doing literally nothing.

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PJX Media for Bumble

Looking for a date? Bumble is out in the world with faces in public spaces thanks to PJX Media.

Left Off Madison for ASR Motorsport

Salute to the little (but big-impact) things! Left Off Madison made some nice event booths for its partners cruising through the car and truck show scene.

Agency SOS

You’ve heard of Sexy Colonel Sanders, but have you heard of the Sexy Copper Monster? Now you have.

Cactus for the Colorado Lottery and Denver Nuggets

Kyle Speller, the glorious voice of the Denver Nuggets, serves up some gold as the face of the team’s partnership with the Colorado Lottery, encouraging players to try a new co-branded scratch game.

Barrett Hofherr for HotelTonight and Airbnb

Travelers and staycationers in the U.S. and UK can earn a 10% Airbnb credit when booking a hotel through its sister brand, HotelTonight. Barrett Hofherr scored Yahoo coverage for the campaign surrounding the promotion — HotelTonight’s biggest marketing campaigns to date.

The agency’s OOH work for Habit Burger & Grill is looking pretty tasty too.

The Alt League for Rawlings Sporting Goods

What a lineup! The hardcore dark country soundtrack and rodeo aesthetic will live rent-free in our brains for the foreseeable future. 

Dame Creative for Athletes Unlimited

Jason Notte over at Adweek covered Dame’s work for Athletes Unlimited, which launched the Athletes Unlimited Softball League (AUSL), a new four-team, 60-game pro tour debuting this summer with ESPN broadcasting 33 matchups. The “This is Legendary” campaign from the agency duo aims to capture the momentum of rising fandom in women’s sports while touring U.S. cities ahead of its city-based format launch in 2026. It also scored a nod in AdAge.

Response Marketing

Here’s a nice little manifesto for MacDermid Enthone Industrial Solutions. It’s tough to make this kind of work shine, but this is positively scintillating.

Hatch’s Delicious Video Series

HATCH has launched Eat In or Dine Out, a new video series where top marketing leaders join founder and CEO Jennifer Harrington for candid conversations about building in-house teams versus hiring agency partners. In the premiere episode, serial CMO Katherine Klingler dishes on assembling the ideal agency roster—and why it’s rarely as simple as ordering takeout.

MOCEAN for Disney and Netflix

Anyone else ready to watch Andor Season 2? MOCEAN has fans buzzing with a promo for the highly anticipated installment of the show.

And then for Netflix, they’re stirring up hype around the Wonka-inspired competition show The Golden Ticket.

Drake Cooper for Spokane Colleges

I’m going to need some Sasquatch merch, STAT.

St. John for E3

This is, without doubt, the most badass spark plugs will ever look.

Öpinionated for DICK’S Sporting Goods

Who doesn’t love familial chaos paired with a classic tune? This will be a relatable one for parents with active kids.

Doe-Anderson for the Kentucky Derby Museum

A flashy brand campaign for the Kentucky Derby Museum coincides with on-site renovations and a record-setting year of attendance and reflects that high-energy spirit of Derby Day all year long.

FUSE Create for Maple Leaf Foods Inc. 

Yeah, we’d like to be—er, buy Canadian too. H/T to both FUSE and No Fixed Address.

Yellow House Consulting for Clearly Canadian

Speaking of which, Yellow House Consulting helped Clearly Canadian transform a nostalgia-fueled comeback into a full-blown cultural reintroduction, relaunching its social media with influencer programs, mocktail content, and more.

Check out the case study here.

Chameleon Collective for Suave

Chameleon scored nods in Harper’s Bazaar, Newsweek and beyond with a Suave product lineup.

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