Big stuff this week—including some heavy and critical work, like Zambezi’s harrowing love letter to Los Angeles.
On the lighter side, we have Big Game teasers rolling in—plus, catch a high-flying Marvel action sequence from Elite Media, svelte celestial jammies from Serviceplan, surfing from Awestruck, and a whole lot more indies making waves in other ways.
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Zambezi’s Love Letter to LA
Let’s start with the most important work—the kind that can save lives.
As the California wildfires rage on, Zambezi is rallying supporters to donate to the brave souls who continue to fight in the Los Angeles Fire Department Foundation. The touching short film features powerful moments of community support and heroism amid footage of the flames.
Stoltz Marketing Group is helping them get the word out as well.
Doe-Anderson for Commonwealth of Kentucky Cabinet for Health and Family Services
In a lovely little animation, Doe-Anderson demonstrates how a mental health program for kids in Kentucky can keep them focused, unstressed and thriving.
Quality Meats for GoDaddy
Super Bowl season is taking off—just like the unseen driver in this teaser for GoDaddy’s Big Game ad.
Öpinionated first work for Panda Express
It’s hardly a matter of opinion that Öpinionated is onto something with its first creative work for Panda Express—a wholesome, multicultural message for the whole family.
Tim Nudd has the story over at AdAge.
Storythings for ADP
On this episode of ADP’s Payroll Around The World podcast, which Storythings produces, ADP’s Dawn Wautier and Chris Acostandei talk about the complexities of payroll.
Serviceplan for Lufthansa
Much of the country is still experiencing frigid temperatures, and we all deserve classy loungewear while we hibernate (or fly Lufthansa, as the case may be). Serviceplan and the airline have your back with a gorgeous, premium-quality Tekla-made pajama set created in partnership with artist Sho Shibuya, known for his ethereal depictions of the sky.
Blurr Bureau with some nifty for Lucia
Don’t watch this one if you’re hungry. After a dessert from Melbourne eatery Lucia went viral, Blurr took us to the back of the house to show the artistry that Chef Jordan Clavaron puts into the decadent dish.
Broadhead for Norfolk Southern
Rail company Norfolk Southern has a fancy (and dramatically streamlined) new website from broadhead which took a complicated collection of 2,800 webpages to a sleek 190.
Check out the case study here.
Elite Media for AmFam
What better than Captain America’s vibranium shield to illustrate the protection an insurance company provides its customers? Elite Media developed “Like Your Shield”—basically a mini, action-packed Marvel film—for American Family Insurance, timed to and in affiliation with the upcoming Marvel film Captain America: Brave New World. The connection to the brand’s Red Roofline logo is spot on and hard to forget.
Awestruck for Goodsurf
Ever thought about visiting Dallas… for the surfing? Urban surfing brand Goodsurf brings the flash and splash of the sport to the landlocked city, and Awestruck brings all that energy to life in this work for the brand.
Terri & Sandy for My/Mochi
Shhhhhh… We’re all overwhelmed and ready to rant at the drop of a hat.
Fortunately, if we start going off, our friends can help us out by popping a mochi ice cream ball right in the kisser to help us chill out a bit, just like these folks in Terry & Sandi’s latest work for My/Mochi.
Left Off Madison X Technics
Left Off Madison hits the green with DJ Franzen, who reminisces on his favorite memories from his career.
Standard Practice for Under Armour
Comedian and Notre Dame superfan Shane Gillis prays for the best in this Under Armour ad, which is popping off across social media. At least it was. Sorry, Notre Dame fans.
Buntin for the Tennessee Lottery
This lottery ticket is giving Aladdin’s magic carpet energy.
- About the Author
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
