Music lights the world up—and the folks at Superfly occupy a 26-year heritage in the space, setting the definition of “experiential” from the jump. That background set the stage for building large-scale experiences that genuinely impact culture.
Think Bonnaroo. Or Outside Lands. Yep, that’s Superfly.
That cultural imprint is hard to argue—and it extends to strong strategic chops, IP creation, and franchise development. It’s a unique model that brands should explore as another way into the wildly competitive consumer space.
We chatted with Superfly’s President and GM, Richard Black, and Co-Founder, Richard Goodstone, about their outlook on the agency’s success. Besides emphasizing their passion for creating memorable experiences, Richard B. and Richard G. dive into the mindset and work ethic behind Superfly.
Watch the interview
Agency Stats
- Founded: 1996
- Location: New York
Best-known for
Superfly is known for large-scale cultural experiences and monetized experiences of all shapes and sizes. Coming from a musical background that has evolved to follow passions like the arts, culinary events, and film, this agency knows how to align and inspire their intended audience and clientele.
Why the agency loves being indie
When the results of your work create impactful experiences, it is impossible to not enjoy the independence of working with brands and clients that fuel this passion. People within the company are fans of the projects that are created, which deepens the ability to build experiences.
Why brands should work with this agency
Superfly is keen on the strategy behind production. This agency has a history of success in bringing brands closer to their community, creating lasting fandoms and loyal consumers of campaigns, projects, and experiences. Not only do they create loyal fans, but they also become fans by fully immersing themselves into the work and creative process.
Why talent should put this agency on their list
Individuals who want hands-on experience to work with several clients and multiple projects will thrive at Superfly. This agency is a place where creativity and business strategy help advance one’s career, with the ability to participate in fulfilling roles.
Marketer shout out
Davide Grasso, CEO, Maserati
“[Davide Grasso] has taken over a brand that has 100 plus years of heritage, and has had a lot of challenges, like reliability and other things. So I’m just really curious as to where he’ll take that brand… [He has] a famous quote, ‘don’t aim to be the biggest, but to be the best.’”
Richard Black
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Contact
- Email: hi@superf.ly
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