Rachel Brandt and Madeline Meade were both reading “Unreasonable Hospitality”—the Danny Meyer book featured in The Bear—when they started talking about launching their own agency. That wasn’t a coincidence.
The co-founders of Corner Table Creative, now just over a year old, built their entire approach around one deceptively simple idea: what if an agency actually made people feel taken care of?
Their first client, Sweetgreen, took a chance on that philosophy. Those crispy fries ads that stopped you mid-scroll across New York? That was Corner Table showing what hospitality-driven creative actually looks like.
Today, with clients ranging from fast-casual favorites to emerging brands, they’re part of the 1% of female-owned creative agencies—a stat they wear like a badge while dismantling what it means to be “too young” in this business.
A quick history of Corner Table Creative
Brandt and Meade connected over their shared obsession with showing up for people—whether clients, colleagues, or audiences. Both digital natives with deep social expertise, they saw an opportunity to reimagine agency life without the red tape.
They launched Corner Table in 2023 with Sweetgreen as their founding client, immediately putting their content-first approach to the test with a citywide campaign that proved social-first doesn’t mean small impact.
What Corner Table Creative is best known for
Their “Content Drop” methodology—a rapid-fire cycle of creation, launch, learning, and iteration that keeps brands culturally relevant in real-time.
They’ve mastered the art of translating pristine brand guidelines into native social content that actually works on TikTok. It’s not about making ads that look like posts; it’s about understanding that every platform has its own language, and fluency matters.
Three things Corner Table Creative does well
Content velocity without compromise. They’ve cracked the code on producing massive content libraries efficiently—because modern brands need assets for TikTok, Instagram, Snapchat, and whatever launches next week, all speaking to different audiences in platform-native ways.
Integration from day one. Media and creative teams sit together from the first brief. No handoffs, no telephone games. This means concepts are born with distribution in mind and campaigns adapt in real-time based on performance data.
Talent development at warp speed. Interns become coordinators become strategists presenting to CEOs—all within months, not years. No arbitrary timelines, just pure meritocracy. Everyone touches everything: copywriters shoot content, strategists write briefs, account people concept.
The power of being indie
“Indie means anything is possible,” says Brandt. “There are no barriers that aren’t of our own making.”
For Corner Table, that translates to shooting tomorrow if a brand needs it today. It means junior strategists can pitch directly to C-suites. It means constantly disrupting their own processes before they calcify into corporate muscle memory.
The word “disrupt” gets thrown around their office daily—not as buzzword bingo, but as an actual operating principle.
Why brands should work with Corner Table
Brands come to Corner Table when they’re tired of hearing “that’s not how we do things.” The agency specializes in solving the modern marketing paradox: brands need more content, faster, across more platforms, with less budget and higher impact.
Their secret? Removing every unnecessary layer between idea and execution. They’ve heard too many brands say they’re compromising—accepting slow timelines for good creative or sacrificing quality for speed.
Corner Table’s hospitality approach means actually listening to what brands need, then building the exact solution, not forcing clients into pre-existing agency models.
Why talent thrives at Corner Table
Young talent gets handed real responsibility immediately. That strategist presenting to the CEO? She started as an intern. The creative team isn’t siloed by title—copywriters art direct, designers write headlines, everyone learns everything.
For senior talent, it’s the chance to mentor without bureaucracy and create without committees. The entire team went upstate earlier this year to set agency goals together. Job descriptions became starting points, not boxes.
The only rule: if you see a gap and want to fill it, go for it.
So… weirdos, misfits, or underdogs?
“Underdogs, definitely,” Meade laughs. “We’re part of the 1% of female-owned creative agencies. We work in social, so we hire young, brilliant, digitally native talent. We’ve literally been told in RFPs that we look ‘too young.’ But these are exactly the people you want running your TikTok. They live there.”
A hello to a CMO or two
Meade wants to connect with the marketing team at Capsule, the pharmacy startup positioning itself as “simpler, smarter, kinder.” “I’m genuinely their biggest fan,” she says. “Not enough people know about Capsule. The way they make customers feel seen, heard, and valued—that’s exactly what we try to do with creative. We’re playing in the same space of showing care at scale.”
Brandt shouts out Tressie Lieberman, now at Starbucks, who she’s worked with at Taco Bell, Chipotle, and Yahoo. “You need inspiring leaders around you to make you better. She’s made me better.”
Learn more
Agency website:
Rachel Brandt LinkedIn:
Madeline Meade LinkedIn:
Corner Table Creative LinkedIn:
Instagram:
Contact: hello@cornertablecreative.com
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