Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
Tag: Mythology
Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a job posting for someone who disappe…
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
The Duo Behind Hingie’s Death Just Landed at Mythology
Cat Gunderson and Elisa Werbler bring their brand-building instincts downtown
Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard
Philosophy, pizza, and some seriously good advice
IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More
Wrapping up 2024 with more great work
IndieWork Weekly: Abortion Rights on Trial
Plus, an entertainingly cantankerous jaunt with Brian Cox
Meet an Indie Agency: Mythology
Wednesdays are Meet an Indie Agency Day! This week, we spend time with the good folks at Mythology. Anthony Sperduti, Sophie Mascatello, and Audrey Attal…