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    Tag: The Perception

    A dense cluster of green mint leaves with serrated edges and textured surfaces fills the frame, evoking the essence of Business Mints and a sense of traditional loyalty.

    Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty

    Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
    kob
    Kyle O'Brien February 13, 2026
    0 Comments
    A woman with long brown hair smiles at the camera. She is wearing a black zip-up top and is indoors with a blurred background. The text Rachel Carlson, who shares tips on starting your own agency, appears in a green box.

    You Already Have What You Need: The Honest Truth About Starting Your Own Agency

    15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company spreadshee…
    zanger
    Doug Zanger December 29, 2025
    0 Comments
    A man wearing glasses and a dark polo shirt sits in front of a bookshelf, smiling and gesturing with both hands—capturing the spirit of entrepreneurship. The text Brian Anderson and INDIE appears on the screen.

    When Getting Yelled At Becomes Your Entrepreneurial Wake-Up Call

    Brian Anderson turned a brutal client meeting into the foundation of The Perception's "altogether human" philosophy
    editorialindieagency-news
    Indie Agency News Team August 13, 2025
    0 Comments
    A promotional graphic for Monday Morning Radio features bold text on the left and a black-and-white image of a Philly building with a statue on top on the right, captioned Its a Philly Thing!.

    Monday Morning Radio: It’s a Philly Thing

    The Perception's Brian Anderson digs into the city's many sounds
    zanger
    Doug Zanger August 27, 2024
    A man in a red jacket holds a sandwich—perhaps from Zaxbys—while standing on a Philly city street with smoke and construction barriers in the background.

    #indiework Live: Did Tombras and Zaxby’s Do Philly Dirty?

    Not really. It's a really good campaign and stunt.
    zanger
    Doug Zanger October 23, 2023

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