TBAWW Rebrands as The EVOQ Group

A new alliance of agency excellence

TBAWW (TBA Worldwide) has rebranded as The EVOQ Group, restructuring its network of agencies into what it calls a “strategic collective” designed to operate differently from traditional holding companies.

The group comprises seven agencies: Brandon, Eight Oh Two, Joybyte, Untamed Outdoor Agency (formerly TBA Outdoors), TravelBoom Hotel Marketing, Cineloco, and SaleSurf Growth. Each maintains independent ownership and operations while sharing resources across the network.

The agencies operate from multiple locations including Charleston, Charlotte, Myrtle Beach, Scottsdale, Bennington, Augusta, and Sofia, Bulgaria. Brandon serves as the anchor agency in the collective.

“The EVOQ Group isn’t a holding company. It’s a new kind of alliance: a collaborative, flexible, and forward-thinking network that combines deep specialization with the power to scale,” according to the company’s announcement. The structure allows member agencies to collaborate on client work while maintaining separate P&Ls and management teams.

The rebrand follows other recent changes within the network. TBA Outdoors rebranded as Untamed in July, with CEO Scott Brandon noting that “the success of TBA Outdoors gave us the clarity and confidence to evolve.”

What’s smart here is the range of specialties under one roof—from outdoor marketing to hotel digital to Amazon commerce. It’s a bet that clients want deep expertise in specific verticals rather than generalist capabilities. The geographic spread is interesting too, mixing major markets with smaller cities where overhead is lower but talent can still thrive.

The collective’s service offerings span brand strategy, creative, media planning and buying, digital marketing, PR, content production, and specialized verticals including outdoor lifestyle, travel and tourism, healthcare, and financial services.

The EVOQGroup launch feels like the right move at the right time—bringing together proven agencies with distinct strengths under a structure built for collaboration, not control. Here’s to the next chapter.