When Voodoo Ranger asked Indie Agency News member Fact & Fiction to launch their Mini Rippers (7.5oz cans), the agency chose an approach that would make any efficiency expert weep: billboards where the product takes up less than 2% of the space. Their YouTube spot? Opens on a blank screen. Their print ad? Ran in America’s smallest newspaper. Sometimes the best way to make a point about being small is to embrace the void.
⚖️ The Pro Bono Brigade
When law firms remember why they got into this business
Davis+Gilbert LLP is partnering with Volunteer Lawyers for the Arts to provide pro bono legal services to New York artists and arts organizations. They’re hosting regular legal clinics because apparently someone needs to help creatives navigate contracts without going broke. It’s almost like they remember that culture needs both creators and lawyers to survive.
🌍 The Independence Paradox
When being alone means being more connected
Three different agencies are singing the same song about independence this week. Zambezi‘s Laura Stayt leads the charge on customized solutions versus structured ways of working, while Ardmore explores what independence looks like in a connected world (spoiler: it involves freedom to create powered by collaboration). Worldwide Partners, Inc. rounds out the trio by showing how independence never looked so connected — which probably explains why they all ended up in the same article.
💊 The Transparency Treatment
Making compliance decisions less mysterious, one glass box at a time
Klick is tackling pharma’s black box problem with Guardrail™, their “glass box” transparency tool that explains every compliance flag with evidence-backed insights. Because nothing says “trust us” quite like showing your work.
🚀 The Rapid Growth Reality Check
From zero to movement in record time
Super Nice is 120 days into their empathy-led, audience-first approach and already calling it less of a beginning, more of a movement. They’ve added new clients, leadership hires, and an Atlanta HQ — proving that nice might actually be a winning strategy (whatever that is).
🎨 The Creative Leadership Shuffle
New faces in familiar places
Brandon just appointed Austin Scott as Chief Creative Officer, and if you thought their rebrand was sharp, they promise what’s next will be even sharper. Meanwhile, Serviceplan Group promoted Jason Romeyko to Global Executive Creative Director for their 35+ global offices, Giant Spoon elevated Denise Sutter and Dan Kellison to co-CCOs, and The Gerety Awards is hosting Brazilian jury insights on June 12th to discuss trends and favorite campaigns from 2025.
📚 The Truth-Telling Movement
When keeping it real goes right
Reverve Agency‘s Lauren Douglass dropped a hot take featured in Indie Agency News: “PR is Dead So I Started a PR Agency”. Meanwhile, FUSE Create is hosting portfolio review night on June 19th — don’t worry, they won’t be assholes about it, just FUCRs.
🎯 The Strategic Substance Plays
Real insights for real humans
Partners + Napier‘s CJ Gaffney explores how health tech can become more than an accessory, diving into what he calls “The Intimacy Contract.” BarkleyOKRP celebrates Doechii’s approach to subcultures — she didn’t just tap into them, she became part of them. The Many argues for the rise of participatory culture in marketing, presumably after a hundred years of psychically screaming “BUY THIS THING OR YOU’LL DIE SAD AND ALONE.”
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