Supernatural, an indie agency founded during the tumultuous times of the pandemic in June 2021, boasts a successful and innovative journey since its creation. This agency has been awarded AdAge’s Small Agency of the Year, and team members have been awarded Adweek’s Inaugural AI Innovators of the Year.
The Machine, also known as Merlyn (a time-traveling wizard), is the A.I. behind their projects and campaigns. Their approach to using A.I. in advertising is grounded in the firm belief of preserving the irreplaceable essence of human creativity. Being able to create an effective synergy between The Machine’s exhaustive data analysis and human judgment is what Supernatural does best.
We caught up with Supernatural’s Co-Founder and CEO, John Elder, and Co-Founder and CSO, Michael Barrett, to learn more about the indie agency’s success and culture. John and Michael’s background proves to be helpful in the way they create Supernatural’s culture of continual learning and improving the advertising industry.
Watch the interview
Agency Stats
- Founded: 2021
- Location: New York, San Francisco and beyond
Best-known for
This agency is best-known for using A.I. to speed up and enhance the creative process. Whether the process is within consultancy, strategy, or production, Supernatural integrates its team of humans and its A.I., The Machine (also known as Merlyn), to get the job done.
Why the agency loves being indie
Folks at Supernatural love the independence that comes with being indie. There is never a need to report to someone, which means destiny is in the agency’s hands.
Why brands should work with this agency
It’s all about their reputation for data-driven decision making, fast and accurate results, and keeping things on time and budget. Supernatural knows how to manage the nuanced system of A.I. to their advantage, making the quality of their marketing and advertising work refined and elevated.
Why talent should put this agency on their list
Supernatural is finding innovative ways to speed up accessibility using AI. Anyone who is interested in not only this form of innovation, but is also interested in making a positive impact through innovation and industry improvement would fit right into this agency’s fun culture.
Marketer shout out
- Marian Lee, CMO, Netflix
- Tariq Hassan, CMO, McDonald’s
“I think Netflix has done some really provocative, interesting advertising… I feel like if you leverage what you’re looking to grow with, and then attach that to some really provocative, interesting creative—that would be something we could do really well together.”
John Elder
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Contact
- Email: info@besupernatural.com
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