The energy of Kate Wolff, founder of Lupine Creative, is infectious. The Boston native is indie to the core and her vibe permeates everything at Lupine. Yet, there is incredible discipline that matches up with next-level creativity for brands. It’s a rare combination that yields authenticity.
Lupine is all about authenticity, and it shows in their deep cultural understand of media’s highs and lows of mainstream media. Additionally, Wolff proudly reps Lupine being queer and women-owned and led.
We caught up with Wolff to learn about Lupine’s intentionality that goes into the briefing process, why their work stands our for brands and why their commitment to align their team to best represent the culture of their campaigns and projects matters so much.
Watch the interview
Agency Stats
- Founded: 2020
- Location: Los Angeles
Best-known for
Creating noise and celebrating their clients. This agency goes into each project dedicated to leaving everything better than they had left it, which takes care, strategy, and dedication to their craft and community.
Why the agency loves being indie
No limitations for projects and decision making. Not only are choices made in a spirit of independence, but are driven by genuine authenticity. Plus Lupine’s roots embody the fruition of being queer-owned and women led, which is a huge part of the agency’s story.
Why brands should work with this agency
Lupine Creative takes care of their work culture, which inherently places care within their relationships with clients and partners. The commitment to leaving places or people better than they came in applies everywhere. Plus, entrepreneurial spirit is always welcome.
Why talent should put this agency on their list
This indie agency is a perfect spot for talent interested in building their craft through a lens of honesty and community. Wolff explains how part of her work ethic is based on straightforward communication, where constructive feedback is part of the basics for giving actionable advice.
Marketer shout out
Omar Johnson, Founder, OPUS
“One of his quotes is something that I think about all the time. It definitely influences how I think here at Lupine… ‘an insight isn’t an insight if it’s found on the internet because everyone has it, an insight is found in the second half of dinner.’ I’ve gravitated towards that [and it’s] like spending time in the communities you’re trying to reach and actually understanding what you’re looking for.”
Kate Wolff
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Contact
Email: howl@lupinecreative.com
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