Quirk Creative has always been a little different—in the best way. The Brooklyn-based shop combines creative and production under one roof, which has helped it stand out in a crowded field. In this conversation, new CEO Mike Densmore and new ECD Bennett Johnson reflect on what drew them to the agency, how they’re building on the founders’ legacy, and why staying small and focused can lead to big ideas. It’s a thoughtful look at leadership transitions, creative values, and where Quirk is headed next.
A Creative Tree With Deep Roots
Densmore came to Quirk with a resume that spans Wieden+Kennedy, BBH, Fallon, and Droga5. “The similarity was the creativity was actually at the heart of everything,” he said. At each agency, he learned something different—about process, culture, or focus—and brought those lessons with him.
Why Quirk? Why Now?
For Densmore, joining Quirk was about people and potential. “They really just handed me the keys,” he said, referring to founders Meryl Draper and Galen Smith. With ownership staying in place but new leadership at the wheel, the goal now is to scale thoughtfully and grow the agency’s creative impact.
Director Turned ECD
Johnson’s path to Quirk started with directing. He said he was drawn to the idea of making everything in one place. “I believe more in process than kind of like star players,” he said. His focus now is on developing strong creative work by nurturing the team behind it.
On Winning Lions and Postal Service Ads
Johnson talked about the Cannes Gold-winning music video he directed—“It was kind of stupid to enter,” he joked, “but then I found out two days before that it had won.” He also described his USPS Super Bowl spot, a big, cinematic piece that brought a logistics system to life in a creative way.
What Success Looks Like a Year From Now
Densmore has a simple vision: “I want to be known for great work for one client to get our name recognition out there.” For him, growth isn’t the main goal—consistency and quality are. “Not growth for the sake of growth,” he added. “It’s about making the work better than it’s ever been.”
Why Indies Matter
“There’s no bullshit with indies,” Densmore said. Johnson added that indie agencies tend to give each client more attention. “Pick the director for whom this is their big piece,” he said. That same hunger and care shows up in Quirk’s approach to everything from creative to production.
The Final Word
Asked what makes a strong indie, Densmore encouraged agencies to be proud of the work they do—without overselling. “Take pride, not credit,” he said. The team agreed: ambition and confidence are important, but so is staying grounded. That balance is what Quirk is aiming for as it writes its next chapter.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
