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    Author: Jess Zafarris

    Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer's Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
    A sandwich, known as a Bloody Sub, is being cut in half by a large metal blade labeled SHEETZ on a wooden countertop, with sauce splattering.

    Show Off: Spicy Straws, Booth Boots, and Bloody Subs 0 (0)

    Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members! Already a member? Tell us…

    jesszafarrisgmail-com
    Jess Zafarris July 24, 2025
    0 Comments
    A split image shows a talking raccoon puppet holding a blue cup, a hand holding a phone with Cameron’s Camera displaying a red car, and a person in goth attire with blue lipstick sitting on a couch.

    Show Off: Cameron’s Camera, Tongue Tattoos and a Talking Raccoon 0 (0)

    We took last week off for the July 4th holiday, but we’re back to bring you a different kind of fireworks—great indie work! And everything…

    jesszafarrisgmail-com
    Jess Zafarris July 10, 2025
    0 Comments
    The image features the phrase Mind your BUSINESS in bold pink letters with dollar signs as Ss, set against a black background—a perfect way to show off your proud projects and ambitions.

    Show Off: Proud of These Pride Projects 0 (0)

    Welcome back! Congratulations and cheers to all those who had a roaring good time at Cannes, from activations to awards. All our member work is…

    jesszafarrisgmail-com
    Jess Zafarris June 26, 2025
    0 Comments
    Red line drawing of a smug donkey showing off in a beret and smoking a cigarette, with the text “Le Dîner des Perdants Cannes” below it.

    Show Off: This One’s for the Losers 0 (0)

    Welcome to our weekly roundup of the latest and greatest from IAN members. If you’re reading this, odds are you’re gazing wistfully at the latest…

    jesszafarrisgmail-com
    Jess Zafarris June 12, 2025
    0 Comments
    A hand with red nails holds up a silver fork with prongs shaped like a human hand, ready to Show Off its unique design against a dark background.

    Show Off: Gotta Hand It to ‘Em 0 (0)

    While you’re scrambling to put the last-minute touches on your Cannes plan, take a moment to appreciate this lovely work from our network. Already a…

    jesszafarrisgmail-com
    Jess Zafarris June 6, 2025
    0 Comments
    A man with closed eyes sits among others in a workshop. Text overlay reads The Workshop | Heineken with the Heineken logo, inviting you to show off your skills.

    Show Off: Let’s Workshop This 0 (0)

    Cannes can’t stop the indie beat Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner, but that’s no reason so…

    jesszafarrisgmail-com
    Jess Zafarris May 30, 2025
    0 Comments
    A person wearing traditional attire and jewelry kneels near a body of water, with a waterfall in the background, suggesting the timeless calm that indie businesses often evoke. The image is in black and white.

    Show Off: Indies Shake Up Healthcare, Banking and Beyond With Unstoppable Creativity 0 (0)

    First up in our weekly roundup of great indie work, Klick Health has a major win to show off. It did what no health agency…

    jesszafarrisgmail-com
    Jess Zafarris May 23, 2025
    0 Comments
    A man jumps away from a red pickup truck at a gas station, almost defying gravity, as apples spill from the truck bed and a nearby bucket of water crashes to the ground.

    Show Off: Indies Defying Gravity 0 (0)

    But like, in a spacey way, not a witchy way. This week’s Show Off is a double feature, showcasing new work from our network over…

    jesszafarrisgmail-com
    Jess Zafarris May 16, 2025
    0 Comments
    A cartoon orange fish with a mustache, thick eyebrows, and a raised arm stands in front of blurred background objects, ready to show off its centennial charm.

    Show Off: Thrice the Centennial Many Will Ever See 0 (0)

    And then some. Heaps of great work from our members this week. It might induce a smattering of emotional whiplash (though it’s worth it) as…

    jesszafarrisgmail-com
    Jess Zafarris May 2, 2025
    0 Comments
    Three colorful seed packets labeled Milky Way, Butterfly Landing, and Monarch Milk, with instructions and Indies Go Green campaign info cards, are arranged against a blue sky background with clouds.

    Show Off: Indies Go Green 0 (0)

    This week’s roundup is flourishing with Earth Day magic, among other brilliance
    jesszafarrisgmail-com
    Jess Zafarris April 25, 2025
    0 Comments
    A person in a wetsuit rides a wave on a red surfboard in the ocean, catching some Good Work vibes and enjoying a moment of sanity out at sea.

    Show Off Weekly: Good Work, for Good (and for Sanity) 0 (0)

    Take that, AI
    jesszafarrisgmail-com
    Jess Zafarris April 17, 2025
    An orange book titled Happy Endings with F*CK CANCER at the bottom, placed on spicy orange knitted fabric next to a candle—a bold, indie work weekly pick.

    Indie Work Weekly: Naughty, Spicy, Hot, Fiery, Shiny 0 (0)

    Feel the heat
    jesszafarrisgmail-com
    Jess Zafarris April 11, 2025
    A cylindrical building illuminated at night displays a large KFC logo, surrounded by city streets and traffic, while IndieWork Weekly highlights its unique charm.

    IndieWork Weekly: Big Ass Soap and Gravy 0 (0)

    Do you need further explanation on this one?
    jesszafarrisgmail-com
    Jess Zafarris March 28, 2025
    Two people in black leather outfits sit at a kitchen table, sharing smiles and cozy vibes—captured during an IndieWork Weekly BTS Video.

    IndieWork Weekly: The Lay’s-Filled BTS Video We All Needed 0 (0)

    So good. Thank you, Highdive
    jesszafarrisgmail-com
    Jess Zafarris February 21, 2025
    A Domino’s pizza in the background with a message overlay about a limited-time TikTok fakeout deal for $9.99 with any toppings—hurry, this promotion may not last long!.

    Domino’s and WorkInProgress Fiendishly Troll TikTok Users With Harrowing Fakeout 0 (0)

    Another gem from the long-standing partners
    jesszafarrisgmail-com
    Jess Zafarris February 18, 2025
    A person in a suit leans forward and gestures emphatically with their hand inside an office, with tall buildings visible outside the window.

    IndieWork: Indies Help UberEats See Through Conspiracies—and Reflect on Villainy 0 (0)

    Plus, a little pickle(ball)
    jesszafarrisgmail-com
    Jess Zafarris February 7, 2025
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