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    Category: #indiethinking

    Gray background with white text: #indiethinking: Part 1: How CMOs Choose Agencies, Part 2: OwnIt Keeps the Heat On. Green box in lower left reads indie agency news.

    #indiethinking Double Dip: How CMOs Choose Agencies + OwnIt Keeps the Heat On

    A Double-Episode Chock Full of Learnings for Disruptors
    lblount32gmail-com
    Leslie Blount April 17, 2024
    Two men stand before a grey background featuring the text: #indiethinking: The State of Strategy—building more responsibility—and indie agency news highlighted in a green box.

    The State of Strategy: Building More Responsibility

    IAN Dives Into How and Why Strategy is So Crucial to Building Better Brands–and a Better World
    lblount32gmail-com
    Leslie Blount April 16, 2024
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    A promotional graphic with text about an artificial intelligence talk by Nilesh Ashra, featuring a smiling man with glasses and a beard in the lower right corner.

    A.I. Won’t Kill You Agency. Here’s Why

    Hype cycle aside, there's much more to the story
    zanger
    Doug Zanger April 8, 2024
    A man in a navy suit and a woman in a white blazer stand side by side against a plain white background, both smiling confidently—true PR King and Queenmakers energy.

    Member Props: The PR King & Queenmakers, OwnIt Love and More

    A lot of good in the Indiehood
    zanger
    Doug Zanger March 22, 2024
    A graphic promoting Adweek Sustainability Stars 2024, highlighting sustainability with green wavy lines and the indie agency news logo on a gray background, celebrates indie thinking in the industry.

    #indiethinking: Adweek Sustainability Stars

    Adweek’s Kathryn Lundstrom and IAN get down to earth about its Sustainability program
    lblount32gmail-com
    Leslie Blount March 12, 2024
    Gray background featuring the text: #indiethinking Live Building More Inclusive On-Set Experiences, highlighting on-set diversity, with a green box in the corner reading indie agency news.

    Building More Inclusive On-Set Experiences

    Get the best experience both on commercial shoots and within the agency ecosystem
    lblount32gmail-com
    Leslie Blount March 7, 2024
    Grey background with white text: #indiethinking Live Why Not Now? Starting Your Indie Agency Episode 1: Navigating Emotions. Green indie agency news logo in the bottom right corner, perfect for those starting your own agency journey.

    Why Not Now? Starting Your Own Indie Agency Episode 1: Navigating the Emotions

    IAN chats with Christian Gani about making the leap
    lblount32gmail-com
    Leslie Blount February 28, 2024
    Digital illustration of a microchip with circuit lines and glowing elements on a dark blue background, symbolizing new tech and AI-driven data processing.

    This Agency’s New Tech Breaks Through the AI Noise

    Exploring ‘Creativ Strategies’ with Joe Lai and Vibhu Bhan
    lblount32gmail-com
    Leslie Blount February 21, 2024
    Bookshelves filled with old, hardcover books in a dimly lit room inspire anyone seeking book writing tips, with a few decorative items placed among the volumes.

    So, You Want To Write a Book? Here’s What You Need to Know

    Risks and rewards of writing a book
    lblount32gmail-com
    Leslie Blount February 7, 2024
    Large yellow 3D text reads Learn the Secrets and Techniques, with smaller white text below saying, of the worlds best advertising pros with industry mentorship, against a background of motorcycles in the sky.

    The Audacious Quest for Better Industry Mentorship

    Jason Bagley launches a platform designed to transform talent
    zanger
    Doug Zanger February 1, 2024
    A person performs in front of a large yellow tent at night, surrounded by crowds and illuminated lanterns, creating a festive atmosphere—an ideal platform for creatives to showcase their work in this lively Side Show setting.

    Why The Side Show Transformed From an Award to a Valuable Platform for Creatives to Showcase Their Work

    Co-founder Josh D. Weiss breaks down its evolution
    zanger
    Doug Zanger January 28, 2024
    0 Comments
    A large cruise ship on calm blue water under a partly cloudy sky, with a GUT Fare Thee Well logo from Indie Agency News in the bottom right corner.

    Fare Thee Well, GUT

    Good luck on the next chapter.
    zanger
    Doug Zanger November 30, 2023
    Three men, Doug Zanger, Jason Notte, and Kyle OBrien, participate in a virtual panel for Indie Agency News Live. Each appears in a separate video call window to discuss how brands navigate today’s woke landscape.

    Woke Isn’t a 4-Letter Word For Brands, After All

    Plus, observations from the ANA Masters of Marketing conference in Orlando.
    zanger
    Doug Zanger November 3, 2023
    Doug Zanger and Kathryn Lundstrom speak during a virtual video call for “indie agency news live.” Both are shown in separate windows with name labels, discussing topics like Havas Medias latest strategies.

    Havas Media, Shell and That B Corp Thing

    Why it matters for agencies to figure out their client portfolio.
    zanger
    Doug Zanger November 3, 2023
    Green background with large white text stating 5 Keys to Building Brilliant Headlines for Every Kind of Content, featuring headline tips for content creation and a small portrait of a bald man in the bottom right corner.

    5 Keys to Building Brilliant Headlines for Every Kind of Content

    A practical guide to improving your skills
    zanger
    Doug Zanger October 3, 2023
    A man reclines in an office chair with his feet on a cluttered desk, holding a game controller above his head; a mounted moose head hints at traditional manliness on the wall behind him.

    Taking Care of Your Mental Health Is the Manliest Thing a Man Can Do   

    Could a website and an ad campaign actually have a positive impact on a complex issue like suicide?
    joe-conrad
    Joe Conrad September 19, 2023
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