Giant Spoon brought Google Play to Roblox’s 100 million daily users, creating a new way for the world’s most playful loyalty program to reward itself. Meanwhile, Hatch evolved their Peabody Essex Museum campaign into something more ambitious — addressing the endless algorithmic scroll that dominates modern life. And Yes& Agency celebrated 75 years of momentum with the Muscular Dystrophy Association.
Today’s collection from Indie Agency News members showcases agencies staking claims in digital territories — from gaming platforms to museum experiences to decades-long advocacy partnerships.
🎮 Platform Invasions & Digital Worlds
Giant Spoon created a shiny new playground in Roblox for Google Play Points members, tapping into nearly 100 million daily active users.
Team Win Studios celebrated their brand performance collaboration with Character.AI, showcasing the AI entertainment platform’s diverse character ecosystem.
Xpedition made Google Marketing Live unmissable year after year, with their “Xplorers” engaging attendees and inspiring product trials.
🧠 Data That Changes Everything
Familiar Creatures built Virginia Public Media’s campaign around an incredible stat: 90% of a child’s brain develops by age 5, turning neuroscience into actionable parenting content.
Moontide Agency discovered 4 marketing truths during a blind donut taste test, proving that unbranded equals unfiltered feedback.
Cactus challenged what “outdoorsy” means, inspired by Denver’s Outside Summit, shifting focus from hardcore enthusiasts to the 180 million Americans who simply enjoy being outside.
🏆 Legacy Campaigns & Long Games
Yes& Agency partnered with the Muscular Dystrophy Association on “Legacy. Impact. Momentum.” — celebrating 75 years of groundbreaking research and advocacy.
Hatch transformed their Peabody Essex Museum work from a campaign into an opportunity to differentiate by addressing algorithmic content overload.
OBERLAND discussed their viral e.l.f. Beauty campaign at Fast Company’s innovation summit, diving into democratizing access and the Change the Board Game initiative.
🎯 Content Intelligence & Strategy
Left Hand Agency curated 9 CPG newsletters that brand managers actually want to read, delivering substance over LinkedIn thought leadership.
Pereira O’Dell launched “The Lazy Girl’s Guide to Hotness” with TA3, proving that looking fire doesn’t require burnout.
Joybyte‘s Alaina Harry revealed their discovery session questions, including the crucial “What kind of content don’t you want to see?”
🚀 Digital Transformation Stories
Chameleon Collective reimagined InSite’s digital presence, reflecting the intelligence and precision of data-driven building optimization.
Allen & Gerritsen launched their “Influence Unlocked” event series, bringing in local content creators to share digital presence strategies.
Storythings tackled the challenge of scaling prototypes, noting that content format problems are really community-building challenges.
🌏 Indies Going Global
The Many officially landed in Australia, with co-founder Damien Eley acknowledging they “didn’t want to open just for the sake of it.”
Agency Engines‘ Fred Moolhuijsen shared AI insights from New York’s AdForum summit, noting top agencies see opportunities where others see AI unrest.
Davis+Gilbert LLP warned about advertising’s constant legal motion — with challenges from the FTC, State AGs, and private litigants.
🎉 Culture & Milestones
Drake Cooper celebrated employee-ownership anniversaries, highlighting Shannon Little’s 10-year milestone at the 100% employee-owned agency.
Response Media honored Michael McMackin’s remarkable 33 years as VP of Finance and Human Resources.
Deep Focus expanded their creative team for destination travel and hospitality clients, seeking social-media-minded motion designers.
🏆 Recognition & Awards
Broadhead won three Telly Awards for their Thomas Built Buses campaigns honoring the everyday heroes behind yellow school buses.
Partners + Napier celebrated two Telly Awards for their collaborative work with Corning Optical Communications.
INNOCEAN USA‘s Marcella Coad judged Best Ads on TV, selecting standout pieces across TV, print, outdoor, and interactive.
Want to see your agency featured in future editions? Join the Indie Agency News community at indieagency.news/join.
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