Atlantic New York is the outcome of a wish granted by the Universe. Marco Pupo and João Coutinho founded Atlantic New York after the pandemic in 2021, always wanting to create an independently run agency together when the time was right. And boy, were they right on this one.
This indie agency’s remarkable success within the past two years represents the company’s soul: creating a culture with the freedom to work with brands where the love is reciprocal and prioritizing how and why brands should go against the grain.
Suzanne Barbosa, Partner and Managing Director at Atlantic New York, joins Marco and João to discuss and dissect the agency’s dynamic approach to navigating today’s industry.
Watch the interview
Agency Stats
- Founded: 2021
- Location: New York
Best-known for:
The iconic Blockbuster Super Bowl ad featuring Steve the cockroach. Plus, their “counter-current” strategy when delving into the creative process (we see you, nautical reference).
Why the agency loves being indie:
The freedom and flexibility to work with brands they respect and build long-lasting, impactful relationships inside and outside their agency.
Why brands should work with this agency:
The signature “counter-current” approach to creativity finds new, unconventional ways to tell brand stories. They push their clients to strategically challenge the norms that pervade the current marketing and advertising industry.
Why talent should put this agency on their list:
Good work comes from working with good people. The agency values creativity and innovation, bridging concepts with real-world impact and creating a culture that celebrates growth and personal authenticity.
Marketer Shout Out
- Ricardo Marques, VP of Marketing, Michelob ULTRA
- Andy Pearson, VP of Creative, Liquid Death
“We’re big fans [of Andy and Liquid Death]. We love everything they do and it couldn’t be a more counter-current brand.”
João Coutinho
Learn more
- Agency Site
- Atlantic New York on LinkedIn
- João Coutinho LinkedIn
- Marco Pupo LinkedIn
- Suzanne Barbosa LinkedIn
Contact
Email: ahoy@atlantic-newyork.com
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