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    Tag: Planit

    Seventeen dark glass bottles with caps sit on a kitchen countertop, with loose bottle caps scattered nearby.

    Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots

    Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
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    Indie Agency News Team July 17, 2026
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    Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

    Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

    Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
    editorialindieagency-news
    Indie Agency News Team April 10, 2026
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    A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

    Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

    Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
    editorialindieagency-news
    Indie Agency News Team April 7, 2026
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    A pair of vintage metal shears, evoking the spirit of Scissors Over Algorithms, rests on a sharpening stone atop a wooden surface, with a ceramic bowl blurred in the background.

    Scissors Over Algorithms and the Burger King President Who Picks Up When You Call

    Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
    editorialindieagency-news
    Indie Agency News Team March 27, 2026
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    Illustration of a man in a suit and a woman holding papers sitting across from each other at a table, appearing to have a formal conversation or interview about the PG&E Trust Score.

    Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points

    Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live one…
    editorialindieagency-news
    Indie Agency News Team March 24, 2026
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    Two white dice with black dots showing six and five, placed on a reflective black surface.

    Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword

    Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
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    Kyle O'Brien March 3, 2026
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    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
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    Kyle O'Brien January 27, 2026
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    A colorful comedy mask with teal and purple accents, smiling widely, symbolizes the vibrant spirit of the comedy business, set against a plain white background.

    Shortlists, Survival Strategies and the Comedy Business Case

    Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
    zanger
    Doug Zanger October 28, 2025
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    A purple and blue bean bag chair with a spotted pattern sits on a plain white background.

    Bean Bag Chairs and Eight-Week Campaign Turnarounds

    Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
    editorialindieagency-news
    Indie Agency News Team August 26, 2025
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    Illustration of high schoolers traveling with scooters, luggage, maps, and travel documents, surrounded by travel-related icons and abstract patterns.

    High Schoolers Visit Agencies and Deliver Unfiltered Truth

    This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
    editorialindieagency-news
    Indie Agency News Team May 30, 2025
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    A red plastic detergent bottle with a yellow cap is centered against a background of swirling blue liquid and an orange backdrop, adding an indie spin to ordinary cleaning essentials.

    Indie Spin: It’s Not Detergent, It’s Sauce

    Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
    editorialindieagency-news
    Indie Agency News Team May 17, 2025
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    Three men, Doug Zanger, Kyle O’Brien, and Matt Dowd, speak in a virtual Indie Agency News meeting. Each appears in a separate frame with name tags on a green background featuring subtle Ravens-themed details.

    Old Bay, Emojis, and Ravens Forever: Planit’s Matt Doud Shines on Random Q

    The Planit co-founder keeps it real with Hall of Fame emojis, seafood seasoning debates and more
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    Doug Zanger April 27, 2025
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    Several sloths dressed in office attire vociferously collaborate and interact in a modern office environment.

    Admire or Ad Mire? I Vociferously Choose Admire

    Planit's Jed Jecelin's Super Bowl LIX thoughts
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    Jed Jecelin February 14, 2025
    Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

    IndieWork Weekly: In-N-Out Gets Knocked Down a Peg

    Plus, IndieWork hits Broadway
    jesszafarrisgmail-com
    Jess Zafarris October 4, 2024
    Aerial view of a city waterfront with boats docked at a marina, downtown buildings in the background, and Planit logo alongside Meet an Indie Agency text overlay.

    Meet an Indie Agency: Planit

    A 30-Year journey of creativity, independence and innovation
    zanger
    Doug Zanger September 22, 2024
    Three people in a video call: one wearing headphones and gesturing, one raising hands, and one smiling. INDIE Agency News: fun + games logo appears in the top right corner—connecting Baltimore and Portland creatives.

    Liar, Liar?: The Portland vs. Baltimore Edition

    Could it be another shutout?
    zanger
    Doug Zanger September 22, 2024
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