Sometimes the universe just makes sense. Quality Meats Creative scored Taco Bell creative work, with CMO Taylor Montgomery confirming what feels like destiny fulfilled. This is the kind of agency-client pairing that makes you believe in nominative determinism.
Meanwhile, No Single Individual discovered Forbes data showing only one in three employees delivers truly great work — not because people don’t care, but because they’re working in systems designed for different humans entirely. It’s the kind of insight that makes you rethink everything about workplace design.
Togetherwith turned their entire team into AI babies for a Friday post while simultaneously announcing María Jazhal as Managing Director in Buenos Aires — proving you can be playful and strategic in the same week.
Indie Agency News members continue to find the sweet spot between serious business and humanity.
🏖️ The Strategic Beach Office Movement
Where serious business meets vitamin D
Left Off Madison announced their client meetings now include flip-flops and sunglasses, embracing what distributed teams discovered years ago: location flexibility can be a superpower.
Super Nice marked their first 100 days with Campaign US coverage of their “super fast growth,” complete with confirmation that their energy is indeed “real ⚡”.
Campfire instituted Summer Half-Day Fridays for sunshine and reconnection, proving that mental health initiatives work best when they involve actual fresh air.
🔥 The Creative Fire Brigade
Where passion meets practical wisdom
Quality Meats Creative not only won Taco Bell but also explored mental health strategies that included the honest admission that “some make LinkedIn posts” as a wellness practice.
Humanaut created what Ad Age called an “epic case for fire-grilling” for Big Green Egg, suggesting the meat-fire-creativity connection runs deeper than we thought.
Hatch welcomed Campaign US to their virtual spaces for real-life tours, plus shared Dorothy Urlich’s advice to grads about following your passion — wisdom that feels more attainable when you’re winning the right clients.
🌍 The Unexpected Geography Lessons
Real expansion beyond PowerPoint promises
Togetherwith made a strategic move with María Jazhal as Managing Director in Buenos Aires, demonstrating that Latin American growth means actual people in actual places.
Karsh Hagan partnered with DEN, Edelweiss Air, and Switzerland Tourism for “Zurich: Closer Than You Think!” — creative geography that probably landed.
YPR Canada celebrated their “grosse semaine” across two cities, launching brand G in Montreal and proving bilingual agencies get double the momentum.
🤖 The AI Reality Check Collection
Finding the humanity in the hype
Saylor launched Elevado Studio at the increasingly crowded intersection of AI, design, and creativity — but with actual focus on making it useful.
VaynerMedia demonstrated Google’s Veo3 video generation with Gary’s perfectly pitched question: “Would you believe this was made entirely with AI?”
Togetherwith showed the playful side of AI adoption (those baby transformations again), while Hatch flipped the script with their virtual space tours, reminding us that sometimes the most innovative thing is going backwards.
🏆 The Achievement Industrial Complex
Recognition that means something
Mower Agency hit the top 10 U.S. B2B agencies per B2B Marketing’s 2025 Benchmarking Report, with the 100% employee-owned shop calling it proof that data-driven creativity delivers.
MOCEAN collected three Golden Trailer Awards and felt appropriately golden about it.
Klick placed someone mysteriously known as “J” on the Effie Awards Europe jury, celebrating effectiveness at the highest level.
Model B shared Rich Santiago’s strategic insights from his work on “some of the world’s” biggest brands — the description tantalizingly incomplete.
📊 The Business Reality Chronicles
Strategy that goes beyond the deck
Legal+Creative | Toerek Law delivered hard truths about agency M&A, noting that deals often collapse during due diligence when the real numbers emerge.
Skinny launched their CMO-focused “Get The Skinny From SKINNY” initiative on how creativity converts — owning their name with confidence.
🎪 The Pride Month Complexity Corner
Authentic support in action
Campfire reminded everyone that “Pride is still protest” with their podcast “Igniting Pride: Unleashing Hope in a Changing World,” keeping focus on substance over rainbows.
Terri & Sandy completed their Positively Pride series after “a marathon of a year,” thanking supporters for staying the course.
The timing reminds us that meaningful Pride support requires year-round commitment, not just June enthusiasm.
The Indie Agency News Spin runs almost daily, curating stories from our members that matter to people who matter. If your agency has insights worth sharing beyond “we’re thrilled to announce,” join us at indieagency.news/join. And we’re kidding, we do that “thrilled” thing all the time … because we are.
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