The Brand New Conference is a testament to the dynamic world of indie agencies, specifically offering insights into the evolution of design conferences and what it takes to make an impact in the creative community on a global level.
The dynamic-duo, Armin Vit and Bryony Gomez-Palacio, founders of the Brand New Conference (BNC), UnderConsideration, and various other blogs and design sites, joined us to discuss and celebrate the behind-the-scenes process and passion behind the BNC moderated by Indie Agency News contributor Bennett Bennett, founder of Aerialist.
In 2010, Armin and Bryony made a dedicated effort to create the Brand New Conference with hopes of crafting a unique, sustainable, and memorable convention experience where diverse speakers are given an opportunity to share their ways of embracing creativity and challenging industry norms.
We celebrated the BNC’s 2023 event in Chicago, where pizza was the chosen identity and iconic BNC pizza boxes and swag were created. Through anecdotes, advice, and candid reflections, Armin and Bryony emphasized the journey of perseverance, the importance of balance, and the gradual yet rewarding path to independent agency success.
Watch the full interview

Check out key takeaways below:
- 4:34–6:28 Getting to know Armin and Bryony
- 8:02–17:19: Preparing for and choosing speakers for the BNC
- 17:23–19:08 Design trends today
- 20:37–28:37: Picking BNC’s locations and its evolution
- 33:43–36:32: Tips for new creatives
Learn More:
- Armin Vit’s LinkedIn
- Bryony Gomez-Palacio’s LinkedIn
- Bennett Bennett’s LinkedIn
- The Brand New Conference Site
- The Brand New Blog
- UnderConsideration Site
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