Woke Isn’t a 4-Letter Word For Brands, After All
Plus, observations from the ANA Masters of Marketing conference in Orlando.
Author: Doug Zanger
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
Havas Media, Shell and That B Corp Thing
Why it matters for agencies to figure out their client portfolio.
Portal A’s Michelle Fahrang Wins Platinum Project Manager of the Year Honor
Justine Smith picks up silver in our second honor.
#indiework Live: Did Tombras and Zaxby’s Do Philly Dirty?
Not really. It's a really good campaign and stunt.
Meet an Indie Agency: London Alley
What started with big-time music videos goes much deeper for brands.
5 Keys to Building Brilliant Headlines for Every Kind of Content
A practical guide to improving your skills
Meet an Indie Agency: SpecialGuest
Sometimes, an agency can come onto the scene like a rocket ship with work that stuns. SpecialGuest fits that description after it made its acquaintance…
#indiework Live: Dude Wipes and the Power of Workhorse Creative
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Meet an Indie Agency: Alto
Meet an Indie Agency is supported by PJX Media. Connect with PJX CEO Rick Robinson to get the OOH hook-up. 15 minutes with Rick will…
Recap: Advertising Broke Democracy. How Agencies and Brands Can Fix It
A vital watch for every agency.