Going above and beyond transactional business relationships is what we indies do best. The Perception, founded by Brian Anderson in 2013, has thrived in the industry because of its ability to get down to the deep side of industry connections by focusing on humanity.
But what sets them apart is their origin story, a fierce loyalty to Philadelphia and what makes it such a great place to create. And we know Anderson has strong opinions. We talked to him about some work from another agency, and the discussion was crisp, insightful and passionate.
We caught up with Brian to understand more about the agency and how to thrive and build community within the advertising industry.
Watch the interview
Agency Stats
- Founded: 2013
- Location: Based in Philadelphia, plus locations on all coasts
Best-known for
Creative ideation driven by strategy and a “what if” mindset, making brands more relatable and relevant. Having a child-like mindset is an important part of the strategy behind their creativity.
Why the agency loves being indie
The freedom to work in a wide space—sometimes without an outline, specific instructions or a to-do list when navigating the creative process. The route to a client’s end goal is the mission and all that matters.
Why brands should work with this agency
Caring deeply about connecting to brands and audiences on a human level. They do this by remaining grounded in our world’s current culture, making them experts in creating impactful work where people become brand evangelists.
Why talent should put this agency on their list
This agency aligns with individuals who have the ability to be heavily invested in a project and enjoy being co-creators in the process of making exceptional work. Overall, The Perception wants to collaborate and care for individuals who want build great work for brands.
Marketer shout out
- Andrea Brimmer, CMO, Ally Bank
- Kalen Thornton, Vice President Sports, Entertainment, and Gaming, PepsiCo
“I’ll always be a creative at heart. We’re really good at developing creative ideas and having that mindset of, ‘what if’… you didn’t really think about all these borders in front of you.”
Brian Anderson
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Contact
Email: he***@***********on.com
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